Since privatisation, BANK OF AFRICA has consolidated its position as an international banking institution, adopting a universal banking model. The Group has almost 12,000 employees, operations in about thirty countries, 4 million customers across a range of markets and 1,100 branches. BANK OF AFRICA enjoys broad regional coverage in Morocco and is well positioned in Africa, Europe, Asia and North America.
Boosting Domestic Banking Activity
Performance driven by growth of high-value added segments
As part of its corporate strategy, BANK OF AFRICA is ensuring the sustainability of its core business by developing highvalue added segments. The Bank’s diversification strategy has focused on expanding the SME customer segment and consolidating its position in the corporate segment, where it has been traditionally strong, thanks to its recognised expertise in project finance. Similarly, by adopting a differentiated segment strategy and expanding the range of products and services, the Personal & Professional Banking and Banking for Moroccans Living Abroad segments have seen increased diversification.
Concentrating on its core business, the Group has seen an improvement in operational and commercial efficiency by mechanising processes, and reinforcing the sales force. This has been achieved thanks to a highly efficient operational process and a sound risk management policy.
Similarly, the Bank has been able to develop ever closer customer relations following the recent reorganisation of the domestic business along regional lines. The Professional & Personal Banking and Corporate Banking segments have been brought together within a single Regional Division, which enjoys greater autonomy and decision-making powers in all aspects of regional management.
International Growth Remains on Track
Group increasingly dominant in Africa
BANK OF AFRICA is continuing to expand its geographical coverage in Africa, particularly via the BANK OF AFRICA network which currently covers about fifteen countries. The Group’s sub-Saharan Africa operations offer excellent potential in terms of growth and profitability. Market share should continue to rise on the back of further branch openings. The Group’s medium-term aim is to extend its coverage to include Englishspeaking and Portuguese-speaking countries.
The strategy adopted by BOA Group to increase penetration of these highgrowth markets is based on replicating BANK OF AFRICA’s retail banking business model but adapting it to local markets. It also involves generating intra-Group operational and commercial synergies in a number of areas such as consumer credit, loan recovery, financial markets activities, money transfer and cash management. Knowledge transfer by seconding key individuals to positions of responsibility within BOA Group is another important factor.
Playing to its strengths in Europe
The Group has restructured its European platform by bringing together the Bank’s two European subsidiaries, BANK OF AFRICA International Madrid and BANK OF AFRICA International London and Paris within BIH, a holding company, each subsidiary retaining specialisation by business line and geographical region. This platform is aiming to generate intra-Group synergies across both sides of the Mediterranean, in particular, by channelling commercial flows from Europe towards the BANK OF AFRICA network.
Convergence : Moving Towards an Integrated Approach
The Group has embarked on a project aimed at bolstering its risk management and internal control procedures at the Group level.
What this actually means is convergence of local and international regulatory requirements, which are in a constant state of flux, by imposing a highly proactive and standardised approach to steering the Group’s different business activities and bolstering risk monitoring by Group entities.
CSR, Underpinning Group Strategy
BANK OF AFRICA’s commitment to corporate and social responsibility is fully illustrated in the initiatives undertaken by the BANK OF AFRICA Foundation for education and the environment. The Group’s flagship Medersat.com programme proactively aims to build and equip schools in rural areas. The total number of school and pre-school units now stands at 196. This commitment is further underlined by the fact that the Bank allocates between 3% and 4% of its gross operating income to the BANK OF AFRICA Foundation.
BANK OF AFRICA Group’s approach to CSR is of paramount importance. The Bank now includes the social and environmental impact in its activities and commercial practices and, more generally, is fully committed to being a socially responsible enterprise. It is certified ISO 14001, disposes of SEMS and was awarded Top Performer CSR by Vigeo