AMBITIONS AND STRATEGIC ORIENTATION
Driven by a strong ambition to support the continent's development, BANK OF AFRICA has adopted strategic priorities that take into account the current evolution of its business and the lessons learned from the health crisis that marked the year 2020. At the same time, it has defined the strategic levers for its development, such as improving operational efficiency and strengthening risk management systems and recovery procedures.
BOOSTING RETAIL AND CORPORATE BANKING
BANK OF AFRICA is determined to deploy its expertise in financing and supporting retail and corporate clients, thanks to its unrivalled territorial coverage across the continent. The culture of proximity to clients that BANK OF AFRICA has built up through its large network of branches and the accessibility of its remote services, thanks to digital innovations, are helping to increase its market share in Morocco and across the African continent.
DEVELOPING NEW GROWTH DRIVERS
BANK OF AFRICA is engaged in a process of continuous development of its business activities and is constantly seeking new opportunities for growth in order to consolidate its position as a pan-African world-oriented multi-trade banking group. BANK OF AFRICA also develops financing lines with a strong economic, social and environmental impact thanks to a reliable alliance with international partners.
INTERNATIONAL DEVELOPMENT STRATEGY TO SUPPORT AFRICA
BANK OF AFRICA has built a world-oriented organisation based on its expertise in Morocco and Africa. Thanks to the complementarity of its business activities in 32 countries and its presence in the world's main financial markets (London, Paris, Zurich, Dubai, Shanghai), BANK OF AFRICA aims at bringing its expertise in Corporate Banking and Trade Finance to major companies in Africa, Europe and Asia. Its unique position on the continent and its broad geographical coverage are key assets in achieving this goal.
ACCELERATING DIGITAL BANKING
In order to meet the challenges of the major changes in the banking sector ecosystem and the rapid emergence of digital technologies, BANK OF AFRICA has adopted an ambitious Digital Transformation Programme. This programme aims essentially at improving customer experience across all distribution channels and enhancing trades operational efficiency through the digitalisation of front to back business processes. The achievement of these two goals will enable BANK OF AFRICA to assert its position as a reference in digital innovation of banking and non-banking services and to explore new revenue sources, through innovative business models. By 2030, BANK OF AFRICA aspires to become a pan-African group covering more than 25 countries, a leader in terms of Social and Environmental Responsibility, and a driving force for impactful finance in trade and investment on the Continent and for supporting Africans around the world. To achieve this vision, BANK OF AFRICA builds on its presence in 20 African countries, its leadership in several key markets (Morocco, WAEMU zone), and its universal banking expertise in Corporate, SME and Professional segments.
STRENGTHENING THE POSITION OF THE GROUP ON SME IN AFRICA
Convinced of the importance of the SME ecosystem in Africa, BANK OF AFRICA is committed to supporting the continent's businesses by offering tailored financing and appropriate monitoring to ensure the emergence of a viable African economic fabric. This support will be combined with enhanced risk management tools and improved synergies between the various departments of BANK OF AFRICA.
SUSTAINABLE DEVELOPMENT DYNAMICS
Sustainable development is a cornerstone of BANK OF AFRICA's development and a pillar of its corporate culture, and is at the heart of its future growth. The consolidation of achievements over the last few years and its role as a major player in Positive Impact Finance should enable BANK OF AFRICA to give a new dimension to its social, societal and environmental commitments, within a common approach across all its subsidiaries and in line with the actions undertaken by the BMCE Bank Foundation. Thanks to its "Positive Impact Portfolio Analysis" approach, BANK OF AFRICA can manage its portfolio, optimise its positive impact and mitigate any negative impact.