"Wherever we are, Morocco is within us": a new dimension for the 2026 Moroccans living abroad campaign

For Moroccans Living Abroad (MCM), Morocco is much more than a destination: it is the place where they reunite with family, reconnect with their roots, and bring their life projects to fruition. Convinced of this reality, BANK OF AFRICA is rolling out its 2026 MCM campaign around a powerful message: "Wherever we are, Morocco is within us," with a comprehensive program designed to support the diaspora at every stage of their journey.

Support starting from the country of residence

The program begins even before departure to Morocco. Thanks to a remote Customer Onboarding platform, MCM clients can initiate their banking relationship directly from abroad. The Bank is also present at major diaspora events, such as SMAP Immo, and organizes investment seminars in partnership with the Trophées Marocains du Monde Foundation.

A presence throughout the journey

BANK OF AFRICA supports its clients throughout their journey to Morocco, with a strengthened presence at rest areas, in the Spanish ports of Algeciras, Tarifa, and Almería, aboard AML company vessels, as well as at several Moroccan ports and airports. These touchpoints allow Moroccan clients living abroad to discover the summer offer and interact directly with the Bank's teams.

Once in Morocco, the Bank continues its support through strong mobilization of its branch network, with Credit Saturdays, Open House Days, sports tournaments, and the Regional MCM Investment Forums.

Attractive offers to bring your projects to life

This year, BANK OF AFRICA is placing particular emphasis on financing MCM projects, with preferential terms on the Moroccans living abroad Home Loan, free processing and appraisal fees, as well as a Fast Track process. Clients can also enjoy the benefits of the Blue Pack, First Pack, and Signature Pack, a FIRST Card free for twelve months, a 20% discount on SALAMA Assistance, exclusive benefits with Accor Hotels and Air Arabia, as well as a Currency Exchange Bonus of up to 100%.

Among the new features of this edition, BANK OF AFRICA Summer Pop Up offers an innovative concept of a temporary banking space, set up in several summer destinations and open 7 days a week from 10am to 10pm. This space offers close, personalized support, digital service demonstrations, tailored advice, and activities for children.

The Bank is also enriching the summer experience by organizing Musical Evenings in Tangier, Agadir, and Nador, featuring renowned artists—true moments of togetherness celebrating the bond that unites moroccans living abroad clients with their homeland.